IGNITE your potential

The best businesses know why they exist.

They define their purpose and values with clarity.

Then they express them in everything they do.

FMC Impact partners with purpose-driven organizations to turn values into strategy and strategy into sustainable growth.

Founded by Farrell Calabrese, a brand strategist and sustainability expert with over 20 years of experience, FMC Impact exists to help organizations ignite their full potential by aligning business goals with deeper purpose.

In today’s market, consumers and employees are more values-driven than ever, demanding authenticity, action, and impact. Yet many organizations struggle to connect the dots between sustainability, brand, and product—leading to fragmented teams and missed opportunities.

FMC Impact bridges these gaps. Through tailored strategies, cross-functional alignment, and compelling brand storytelling, Farrell works hand-in-hand with clients to unlock internal capabilities, build brand trust, and meet the rising expectations of today’s conscious consumers and employees.

Because when your values and your business move in sync,
you don’t just grow... you lead.

partnering for impact

Fractional Sustainability Leadership

Senior-level sustainability expertise on a flexible,
part-time basis

More than an advisor, I embed within organizations as a strategic partner that leads cross-functional collaboration, drives strategy and execution, and ensures measurable impact.

impact
consulting

Integrating business and sustainability strategy to drive innovation and unlock potential

If you have established goals or challenges to overcome, I will guide you through a strategic planning process that integrates brand strategy with sustainability strategy uncovering innovative and actionable solutions.

Leadership Development + Coaching

Elevating leadership through clarity, connection and purpose


I partner with leaders and their teams to build clarity, trust, and organizational alignment that fuels sustainable,
high-impact performance.

FMC Impact Services Pyramid: Vision, Strategy, Execution

ways we can work together

  • I will guide you through visioning workshops that blend brand with sustainability strategy, uncovering creative thinking and collaboration among your leadership team and stakeholders to discover future opportunities.

    • Brand visioning, articulation and/or refresh

    • Core values alignment and articulation

    • Audience/ stakeholder profile development

    • Brand/ product positioning

    • Stakeholder listening and engagement

  • If you have established goals or challenges to overcome, I will guide you through a strategic planning process that integrates brand strategy with sustainability strategy uncovering innovative and actionable solutions.

    • 1-3-5 Year business strategy development

    • Brand storytelling/ business communications framework

    • Pillars/ strategic priorities articulation

    • Major initiatives and investments articulation

    • Sustainability roadmap/ business success plan

  • I provide fractional leadership that aligns strategy, brand ethos, and action across marketing and sustainability. When resources are limited, I build agile expert teams to deliver focused, results-driven outcomes.

    • Fractional leadership

    • Executive/ employee training, coaching & communications

    • Brand/ sustainability playbooks

    • Summary impact reports

    • Waste and pollution reduction ideation

    • Social impact ideation

  • Elevating leadership through clarity, connection and purpose

    I partner with leaders and their teams to build clarity, trust, and organizational alignment that fuels sustainable, high-impact performance.

Building businesses that are sustainable by design

Let’s build something great together!